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How to Build Strategic Partnerships and Elevate Your Brand as a Mom Entrepreneur with Samantha Carroll

In this episode of The Good Enough Mompreneur Podcast, we sit down with Samantha Carroll, a seasoned brand strategy and communications expert, who shares her journey from working at Comedy Central to launching her own successful consultancy, Once Upon a Brand. Samantha’s story is a testament to the power of pivoting, balancing a demanding career with motherhood, and building a brand that truly resonates.

Join us as we dive into the importance of storytelling in branding, the value of staying authentic in a crowded market, and how mom entrepreneurs can leverage strategic partnerships to grow their businesses. Samantha offers practical advice, personal anecdotes, and actionable tips that you can implement right away to elevate your brand and business.

Key Takeaways:

  1. The Power of Storytelling: Samantha emphasizes the importance of crafting narratives that position you as an expert. Learn how to turn your experiences into compelling stories that resonate with your audience and set you apart in your industry.
  2. Authenticity Matters: Discover why staying true to your values is crucial for building a brand that stands out. Samantha shares her insights on how consistency and authenticity can create a strong, reliable brand identity.
  3. Strategic Networking: Samantha talks about the significance of building a support network and forming strategic partnerships. She provides tips on how to collaborate effectively with others to expand your reach and tap into new markets.
  4. Don’t Hide the Wow: Learn how to identify and own your “wow” moments. Samantha encourages mompreneurs to reflect on their past achievements and use them to confidently showcase their expertise.
  5. Feedback is Gold: Samantha shares why asking for feedback, even after setbacks, is essential for growth. She explains how this practice can help you refine your brand, understand your impact, and uncover new opportunities.

Connect with Samantha Carroll:

LinkedIn: https://www.linkedin.com/in/samanthamcarrollmba/
Instagram: www.instagram.com/onceuponabrandllc
Facebook: https://www.facebook.com/profile.php?id=100068663821204

Listener Challenge:

Reflect on your own “wow” moments and craft a story that highlights your expertise. Share it on social media and tag us with #GoodEnoughMompreneur!